Super Bowl Sunday

By Jonathan Bradley in Washington DC
8 February 2010


We're minutes away from the kick off of Super Bowl XLIV (Remember, I told you that the virtuous New Orleans Saints would be up against the blandly efficient Indianapolis Colts), and it's good to know that down in the great state of Louisiana, even the politicians are looking out for the home team.

But the evil empire the Big Easy is up against is not the Peyton Manning-led Colts, but the NFL itself, who have tried to stake their claim to the home grown fan chant of "Who Dat?" Check it:

Now, after breaking a 43-year run of bad luck to win a place at this weekend’s Super Bowl, the NFL’s multi-billion dollar corporate machine has taken a sudden interest in the “Who Dat” catchphrase, claiming that it owns the rights to its usage. It has even issued “cease and desist” notices against small-time souvenir vendors for using the words on T-shirts and demanding royalties on their profits.

The move prompted uproar among the Saints’ fan army, known as the Who Dat Nation, and turned into a political crisis when the Louisiana Democratic State Central Committee passed a motion calling on the State Governor, Bobby Jindal, to set his attorney-general on the NFL.

It wasn't only up-and-coming GOP star Jindal who came to the defence of the home town's fans. Louisianan Democrats in DC, like Rep. Charlie Melancon, in a true display of bipartisanship, collected signatures for a pro-Saints petition. But the true star was Republican Senator David Vitter, who, in a penned missive, dropped this bomb on the NFL:

“This letter will also serve as formal legal notice that I am having T-shirts printed that say, ‘Who Dat say we can’t print Who Dat?’ for widespread sale in commerce. Please either drop your present ridiculous position or sue me,” wrote the Republican, while the Democratic Congressman Charlie Melancon collected thousands of signatures on a petition entitled: “No one owns ‘Who Dat’ except for the Who Dat Nation.”

The NFL caved of course, and today, Saints fans are free to sell their dodgy merchandise to their hearts' content. And on that feel-good note, it's time for a great game of football. Or a run of fantastic commercials, interrupted by organised violence, should you prefer. Either way, GEAUX SAINTS.

EDIT: If you're interested, check me tweeting the game at @jbradleyUSSC on Twitter.

Tags: Sports

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